real state photography

Different Types of Real Estate Photography You Can Use

All across the world, real estate photography is a lucrative industry. You should be familiar with the most prevalent real estate photography if you want to try offering it as part of your business plan. Describe them. Should you provide any of these options?

Residential real estate photography, commercial real estate photography, drone-based real estate photography, architectural photography, interior photography, and interactive spherical video tours are some of the most popular types of real estate photography. The usual categories overlap, and real estate photography companies might offer various services.

Real estate photography: What Is It?

It could surprise some of you to learn about real estate photography. Why would someone take pictures of a house?

However, the real estate sector has a demand for photography. Especially now that there are more home sales and purchases. At the same time, it might seem like a simple chore, but taking pictures of houses requires talent.

Selling homes is the goal of real estate photography. Realtors are searching for distinctive approaches to stand out and attract potential clients in a sea of photographers competing for real estate photography. While this is not easy money, it may be a gold mine for a photographer eager to study.

Different Types of Real Estate Photography

It’s necessary to have a basic understanding of the many real estate photography styles if you hold a position of authority in the real estate sector. You can use this information to your advantage when considering whether to photograph your property professionally.

Residential

Residential real estate photography is the most prevalent and well-liked kind of real estate photography. As a real estate agent, you can hire qualified residential real estate photographers to assist you in showcasing your property to its greatest advantage. Your house’s value may increase due to these expertly taken pictures. Professional home photographers typically capture pictures of a house’s inside and exterior. They employ their abilities to enhance the elegance and appeal of your property in photos to draw in prospective buyers. These shootings may cover a variety of topics, including but not limited to:

  • Single-family homes in small spaces
  • dwelling condominium
  • Vacation rentals

An MLS may include dozens or hundreds of listings of homes for sale at any given moment, depending on your location, location, location. High-quality photography is one of the things that makes a property stand out in an MLS.

While some photographers may employ flash equipment or video lights, high dynamic range photography, also known as bracketing and combining exposures, can produce a realistic view with detail in highlights, mid-tones, and shadows.

Commercial

A property may be sold, or its marketing materials may be created using commercial real estate photography. For example, a hotel owner might employ a commercial real estate photographer to take images of his establishment for marketing or selling the property. Because the same photographs can be utilized for years before the exterior or interior of the property is renovated, this form of imagery has a longer lifespan than residential imagery. This kind of photography is a little more complicated, so it requires specialists who are competent in this field. Finding a qualified commercial property photographer might be challenging because there are so few experts in this field of real estate photography.

Like residential real estate photography, commercial real estate photography focuses on properties for sale or lease in the business sector. They could consist of factories, strip malls, office parks, or small shops inside bigger buildings, like floors of office space in a skyscraper.

Commercial real estate photography follows many rules and procedures as residential listings, including blending and bracketing exposures to create realistic HDR photographs. 

Commercial photography jobs typically cost more than residential photographic jobs for three main reasons:

1. Commercial photography has a higher value and is more valuable to the customer if a business can profit more from them over time.

2. Since there is less demand for commercial occupations, they are more difficult to find.

3. Commercial photographers are held to a higher standard by their clients, typically demanding additional experience and specialized equipment.

Prices are typically variable, and the topics are also more varied.

Architectural

Contractors, builders, and architects are examples of real estate specialists who need this particular kind of photography. Architectural real estate photography involves taking pictures of larger objects such as land locations, building layouts, etc. This style of photography is frequently used to highlight a building’s structure, whether a residential or commercial building. Additionally, rather than focusing on the inside and outside the property, photography now strongly emphasizes the construction of the building as well as other elements of the architecture.

Architectural photography is comparable to commercial photography in terms of pricing and licensing. The key distinction is that with the former, attention is given to highlighting the structure and specifics of each building.

Because of this, architectural photographers frequently consult with their clients to determine the precise elements to emphasize. When shooting, they pay close attention to the lighting, angles, and outside conditions like the temperature and time of day.

Most architectural photographers also employ stronger lighting rigs, more precise tripod heads, and expensive tilt-shift lenses to produce a polished, high-end result. Additionally, more effort is spent on post-processing to ensure that every image aspect is flawless.

Drone-Based

Some of the most advanced modern electronics technologies have been combined to build affordable flying drones with digital still and video cameras. Realtors have always used aerial photography, but drones may now deliver more intimate property photos.

A typical advanced photography and videography drone has wireless control, gimbals mounts, and professional lenses and sensors. This implies that a real estate photographer can produce excellent property photographs above ground level.

Using a drone to shoot still photographs of a property can provide buyers with the most realistic representation of the home’s surroundings. A drone can take broader shots than regular cameras and provides a distinct perspective that a tripod cannot.

Real estate agents can employ drone footage to attract buyers’ interest, leading to increased listing views and traffic to your website. Drone filming may emphasize more property qualities in a single shot and add to the tale to entice buyers.

Interior

If architectural photography is the big sister, interior photography is the little sister. As the name implies, interior design concerns the flow and design of interior spaces and rooms. The emphasis is on the emotional components – how color, style, furnishings, and other amenities elicit a certain atmosphere or experience.

Interior photographers’ typical clients include architects, interior designers, periodicals, luxury house realtors, staging businesses, and owners. The subject can be any type, size, or space price, especially if it has a unique design or story. A historic colonial home in New England with a history stretching back to the American Civil War is a good illustration of this.

Interior real estate photography, like architectural photography, focuses on what has been done to the space rather than the space itself. Interior designers want outstanding photos to show off their work in whatever space they are given.

HDR merging is a simple approach for improving interior shots that will substantially help the images since adding furniture and decorations will result in more light and shadow than an empty room. Again, we may utilize a little more artistic flare with this typical real estate photography, as long as the photographs aren’t either “artistic.” The earlier mentioned instruction for merging exposures will assist us in determining the right balance.

Another significant distinction between architectural, interior, and other real estate photography is that these places may not be owned by the individual seeking the photos. As a result, photographers and clients must ensure permission to create and utilize the photos.

Twilight Photography 

Twilight Photography can help you take your real estate photography to the next level. This popular showcase can strengthen your property listing and capture attention with outside photographs taken at dusk – one of the gorgeous times of the day. By photographing your home at twilight, you may capture the warm colors of the sunset while also illuminating your windows with appealing blue and yellow interior tones. These images are quite appealing and can be found in (but are not limited to) most high-end homes.

Exterior/Spring Clean-up

When re-listing or selling your house, exterior photographs are shared, critical for capturing curb appeal. Depending on the season of the sale, you may end up with a drab winter landscape that bears no resemblance to your landscaping. Updating your exterior shots in the spring or summer can make your property look more appealing. However, even winter photographs with a skilled eye and a little fairness may be spectacular.

Interactive Spherical Video Tours

This is a highly specialized area of real estate photography, and it is most commonly utilized by the company occupying the space or building photographed. Wide angle or fish eye lenses, nodal point panorama mounts, and GUI or other specially created software are commonly used.

A hotel, restaurant, healthcare facility, or entertainment venue could be an ideal client for this style of real estate photography. This sort of real estate photography is becoming increasingly popular. In essence, you are conducting a remote in-person visit to the business.

Though they are referred to as videos, they are made up of scores or hundreds of photographs that have been blended to form a brief video or series of images. The photos are interactive in that the spectator can alter the point of view of the panoramic image by dragging their mouse pointer.

Tips for Hiring Real Estate Photographers

A skilled real estate photographer can help you save time and produce more leads. It’s also important in how quickly you can list the property and how quickly it sells. Creating a mutually beneficial connection with a photographer may ensure you receive the highest quality photographs and videos to represent your listing.

There are several considerations to consider when hiring a real estate photographer:

Check to see if they specialize in real estate: Not all photographers specialize in the same areas. Photographing real estate differs from photographing lifestyle or headshots. Third-party listing sites may reject your photos if they contain elements or signs that a novice photographer was unaware of.

Examine their portfolio: Examine a photographer’s previous work to assess the photo quality and style you might receive. A real estate photographer should have a large gallery of real estate images available for viewing. Check that their personality suits yours.

Cheaper isn’t always better: Budgets are vital when marketing your listings. However, you don’t want to cut corners by hiring a photographer only on price. You may receive low-quality photographs, which could harm your marketing efforts. When considering real estate photography pricing, consider your return on investment.

Try a few: You should always have a few photographers on your vendor list. Sometimes scheduling issues arise, or you may have a last-minute request that only one photographer can fulfill. Try out a few different vendors, see which ones you like, and then disperse your business accordingly.

Ensure a rapid turnaround time: Consider post-production and photo file turnaround times. Although a photographer is excellent, sluggish turnaround times limit your capacity to list the property for sale.

Be specific in your expectations: Agents should conduct a thorough walk-through with their photographers at the start. Discuss your marketing ideas for the listing, giving them a deeper sense of your personality. Once the images are obtained, real estate agents can submit feedback to ensure that future sessions meet expectations.

Check if they’re utilizing the proper equipment: Any real estate photographer using their iPhone to photograph a listing should be a red flag. Check that they have the proper equipment to capture your listing in various settings. Perhaps it’s overcast outside, or you require images taken at dusk. Each of these criteria necessitates using special equipment to acquire the correct shot. Having your photographer arrive with professional equipment will result in higher-quality high-definition images.